News

Bravo Media, a leading outdoor advertising company in Hong Kong, successfully concluded an event – New Face New Era of MTR^{^} advertising at M+ Museum with presence of over 200 distinguished guests form MTR Corporation, advertising agencies and clients. The exciting event unveiled the upcoming developments of MTR^{^} advertising, emphasizing the pivotal role of digitalization and importance of customer engagement in reshaping the industry.

We were truly honoured to have esteemed officiating guests join us for the event kick-off ceremony. Among them were Ms. Jeny Yeung, Managing Director – Hong Kong Transport Services at MTR Corporation; Ms. Margeret Chu, General Manager – Commercial at MTR Corporation; Ms. Teresa Fung, Chief Media and Business Development Manager at MTR Corporation; Mr. Richard Pétignaud, Managing Director of Bravo Media; Mr. Richard Helliker, Chief Operating Officer of Bravo Media; and Ms. Linda Lam, Chief Growth Officer of Bravo Media. Their presence added significant prestige to the occasion.

The event provided an exclusive platform for our guests to witness pioneering advancements and innovations that are set to reshape out-of-home advertising. It was an opportunity for advertisers to experience firsthand cutting-edge advertising solutions, offering brands to engage and connect with their target audiences.

Mr. Richard Pétignaud, Managing Director of Bravo Media, expressed his excitement following the successful launch of the MTR^{^} advertising concession in January 2024, “Here at Bravo Media, we are dedicated to pushing boundaries, exploring new horizons, and delivering promising advertising solutions and innovations through the MTR^{^} advertising platform. We firmly believe the promising future it holds.” He also emphasized the significance of media digitalization and the advancement of MTR^{^} advertising, “I am thrilled to announce the aggressive DigitalAds Network expansion plan, and the launch of a number of Mega Digital Zones at the prime MTR stations," Mr. Pétignaud enthusiastically stated. "These new initiatives will provide advertisers with unparalleled opportunities to create impactful and engaging advertising campaigns."

As the keynote speaker, Mr. Laurence Kemball-Cook, CEO of Pavegen, captivated the audiences with his profound understanding of sustainability and customer engagement. His thought-provoking speech on "Driving Sustainable Customer Engagement: Exploring the Intersection of Customer Engagement and ESG" inspired the guests on how to drive customer engagement and build brand loyalty through ESG initiative.

The event also featured a dynamic panel discussion on “How to build customer engagement in MTR^{^} advertising, moderated by Ms. Cecilia Yau, Mainland China and HK Media Leader at PwC China. Esteemed panellists, included Ms. Ada Lau, Brand Director of WeChat Pay HK, Mr. Rudi Leung, Founder & Director of Hungry Digital, Ms. Sonia Tai, Head of Business of Maxim's Cakes & Affiliated Brands of Maxims Group, and Ms. Yvonne Lau, Managing Director of Zenith HK, sharing their valuable insights and expertise.

With the evolution of MTR^{^} advertising, it further solidifies Bravo Media’s position as a key player in Hong Kong’s OOH advertising market, setting the stage for a new era in the industry, where our innovative solutions and strategic partnerships will shape the future of advertising!
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_{^MTR here refers to East Rail Line, Tuen Ma Line, Light Rail, and MTR Bus.}

【Financial Magazine –Capital and Invest360 interviewing Bravo Media Managing Director ✍🏻】

Mr. Richard Pétignaud, Managing Director of Bravo Media, recently had an interview with local financial magazine - Capital and Invest360, sharing the trends of the OOH media advertising market.

According to Immigration Department, during the 4-day Lunar New Year holiday, the total number of inbound and outbound traffic exceeded 3.92 million, reaching pre-pandemic level. Meanwhile, Chinese tourists contribute the most which accounting for approximately 87.5%of all visitors.

With the market acknowledging the tremendous potential for business opportunities in the Greater Bay Area, Mr. Pétignaud highlighted the eagerness of many advertisers to capitalize on this for business growth. Following the launch of MTR ^ advertising concession, Bravo Media's expansive network now encompasses critical land control points, such as Lok Ma Chau and Lo Wu. Clients can now leverage this robust advertising network to precisely reach their target audience.

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Since the reopening of cross-border travel in February last year, there has been a significant influx of Hong Kong residents and Greater Bay Area tourists commuting for family visits and tourism, and this trend continues to grow.

During a recent interview with Economic Digest, Mr. Richard Pétignaud, Managing Director of Bravo Media, unveiled the increasing interest among local and Chinese advertisers in capitalizing on this surge in border traffic by leveraging OOH advertisements to drive business growth. Bravo Media's comprehensive advertising network, which includes Citybus bus body advertising and MTR^ advertising, encompasses key control points such as Lok Ma Chau, Lo Wu, Hong Kong-Zhuhai-Macao Bridge, Shenzhen Bay, and the Heung Yuen Wai. Through this extensive and influential cross border advertising network, the company is poised to assist advertisers in reaching both GBA tourists and high-spending HK customers, thereby bolstering brand awareness and recognition.

Gearing Up for the New Horizon!

Bravo Media is now in full swing in operating MTR^ advertising concession. Our dedicated team is committed to delivering their absolute best! From our frontline sales team to our back-office operation team, every team’s member is working tirelessly to ensure flawless presentation of our clients' advertisements to be seen by their target audiences. We take great pride in our collective effort to create impactful and memorable advertising campaigns that captivate and resonate with our target audience. Together, we are ready to make every campaign a resounding success!

Official launch video

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Exciting news! Bravo Media has been honored with the "Most Outstanding Marketing Services of the Year" award at the prestigious Hong Kong Commercial Times (HKCT) Business Awards 2023.

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This recognition highlights our dedication and success in transforming OOH advertising into a leading medium through innovative solutions and insights.

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We are thrilled to announce an expansion of our advertising portfolio beyond bus bodies. Starting from January 1st, 2024, we will become the exclusive advertising agency for the MTR East Rail Line, Tuen Ma Line, Light Rail, and Buses.

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This milestone marks a significant step forward for Bravo Media. Join us in watching our Managing Director, Richard Petignaud, on YouTube as he shares our company's philosophy and inspiring ideas at Here

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Bravo Media is confident in shaping a promising future by delivering valuable services through bus body and MTR advertising.

We are proud to announce that after a competitive tender process, we have successfully secured the contract to operate the exclusive advertising concession for MTR's East Rail Line, Tuen Ma Line, Light Rail, and Bus services. The contract spans 10 years, with an initial term of 5 years, commencing on January 1, 2024. The tender win marks a significant milestone achievement for Bravo Media, as it provides a unique opportunity for us to establish a stronger foothold in Hong Kong's dynamic and vibrant advertising market.

With the massive success of creating multiple innovative bus advertising formats last year, we subsequently led the competitors to imitate us. We were proud that our superior positioning was achieved with maximised dimensions, powerful visuals, comprehensive routing coverage, and client support. An enhanced version of Top Wide was presented as Top Wide Max, especially for those agile clients looking to elicit their products and addressed clearance tagline at first glance.

A distinguished media mix format Mega Panorama, the flawless extension from Grand Panorama to Mega Rear. It predominates and attracts your end-customers perceptual stimulation with a competitive budget. It is always our priority to consider the most significant benefit for you, assisting your campaign by spending a limited amount in a way to achieve optimum performance.

Bravo Media has been honoured with the “Most Outstanding Transport Advertising Services” of the year 2022 award. We are grateful that CORPHUB’s elite team chose us as one of the awarded enterprises, which is strong proof of recognition of our contribution to the industry in our first year of operations.

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CORPHUB founded the Hong Kong Most Outstanding Awards to foster professionals pursuing excellence in their field and create an inspirational place for leaders to showcase their talent and continue their stories.

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CORPHUB video interview of Bravo Media Managing Director:

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‍View the talk

On 12 January, a unique "The Bright Side" bus parade was held to celebrate COLLAR's first anniversary and the promotion of the new Rickshaw Sightseeing Bus H1 route. The event was hugely successful and attracted many enthusiastic fans, making it an incredibly memorable experience.

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With COLLAR Limited Edition Rickshaw Tour Package was unveiled, with thematic advertisements on every corner of the bus and a COLLAR member broadcasting the announcement of stops. It makes the journey more enjoyable.

Since the launch of Bravo Media Limited, the response to the new brand has been overwhelmingly positive. Our initial efforts to disrupt the Out-of-Home Media industry and provide unique and innovative media approaches garnered significant attention from the press.

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This first year of operation has been inspiring. Not only have we launched our new advertising venture, but we also overcame multiple challenges by setting up a new standard of media advertising in Hong Kong. We are grateful our efforts have been recognised by our clients and media agencies, empowering us to introduce innovative and disruptive ideas to the market.